To support the launch of CIM’s new Supreme biscuit flavours, Tangerine deployed a fully branded Tuk-Tuk dedicated to the Maputo city centre, designed to create both visibility and immediate trial.
The Tuk-Tuk visited schools during snack time for on-site sampling, while also targeting high-traffic inner-city tabletop vendors who sell single units to pedestrians and office workers near transport hubs and busy corridors.
This daily presence drove awareness, accelerated trial, and built consistent availability at the point of purchase. As vendors began stocking the new Supreme range in response to demand, the initiative generated measurable pull-through that is now translating into increased sales for the CIM cash vans.